KN Consulting & Strategy
Strategic, brand & operational consulting for startups, SMEs, and global companies
Karolina Niżnik
I help organizations strengthen their brand, sharpen their positioning, and turn strategy into actionable growth.
I work across early-stage ventures and established brands, combining strategic clarity with hands-on execution.
Offering
Brand Strategy & Brand Management
• Brand positioning & narrative development
• Brand architecture, messaging frameworks & identity systems
• Go-to-market brand planning
• Brand experience across touchpoints (events, retail, digital)
• Creative asset development & content direction
• Brand governance & consistency across markets
Strategic Growth & Change Management
• Business & market strategy – positioning, go-to-market, growth plans
• Organizational change & process optimization
• Competitive analysis & market insights
Marketing & Brand Execution
• End-to-end marketing strategy & execution
• Digital & omnichannel brand campaigns
• Visual communication, storytelling & brand expression
• Content development & creative direction
• Campaign and activation asset planning
Project & Client Relationship Management
• Cross-functional project leadership
• Customer experience design
• Scaling operations & team coordination
About Me
I am a brand and marketing strategist with experience across corporate and startup ecosystems. I help organizations build clear positioning, craft meaningful brand narratives, and translate strategy into consistent brand experiences.
Since 2016, I have worked with global organizations such as PwC, Deloitte, and Kenvue (formerly part of Johnson & Johnson), developing strong expertise in brand communication, strategic planning, and cross-functional collaboration.
Today, as an independent consultant, I support companies in shaping their brand foundations, building engagement across channels, and delivering measurable business and marketing results.
Let's talk!
Karolina Niżnik
Available for brand strategy, content leadership and marketing consulting engagements across Europe.[email protected]
+41 76 776 35 00Lausanne, Switzerland
